I’m not sure where I first stumbled upon minimalism, but it instantly intrigued me.
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I love to travel and experience new things. Packing and lugging heavy bags is a major PITA.
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Several years ago, I challenged myself to pack for a week in a carry-on.
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I was hooked.
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Then, I challenged myself for 10 days. 2 weeks. What about a month?
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Now, I’ve gotten to the point where I can travel in the same carry-on for 5 days or 5 weeks.
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What I never expected is how my foray into minimalism would impact how I show up as a content strategist.
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When you travel with only the bare essentials, you realize just how much extra stuff you have that you don’t need and really don’t miss.
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​Or, put another way, we have a tendency to major in minor things. ​
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Stripping away the excess, I realized how I had a tendency to overcomplicate when it came time to implement new strategies, write copy, distribute stuff, etc.

It forced me to focus more and a get a lot clearer on the things that actually matter in content marketing, like positioning, messaging, distribution, etc.
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Less is more.
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Learning to edit and take away all of the fluff is an art form.
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It is something that will become increasingly more valuable over the next few years.

***

🚀 Five interesting things I read or listened to

• This is easily one of the best essays I've read in a LONG time about the three kinds of leverage.
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• ​Addition by subtraction is a powerful force when leading teams.
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• The process of finding and buying B2B SaaS software is broken, and this essay shares why we need a better way to select software.​
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• "My greatest fear about AI, however, is that it is social media 2.0. Meaning it accelerates our echo-chamber partisanship and further segregates us from one another. . . The humanization of technology walks hand in hand with the dehumanization of humanity."
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• Ever notice how you tend to maintain the same roles, behaviors, and habits even if your interests change or they no longer serve you? Blame the self-consistency fallacy.

🤣 Just for fun

• From this is how you say, "I love pain" in startup speak. 😩
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• To when you have an overly dramatic dog 🐶
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• And this is a great way to entertain people & test out your washing machine warranty 🎹

✨ Enjoy The Newsletter?

Looking to learn more or need a little help? Here a few more things you might enjoy.

• ​The Remote Work Tribe Podcast: Learn how best-in-class remote-first and hybrid founder and marketers lead their teams. New episodes go live twice a month.
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• ​Free 30 Minute Coaching Call with Jessica: Whether you are looking for strategic guidance about leading a remote-first marketing team, a content marketing strategy consultation, actionable advice for how to hire, vet, and manage writers, or just want to dive deeper about AI, I'm here to help.
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• ​Content Strategy & Copywriting: Are you looking for help building a content moat or scaling your content marketing strategy? Our founder, Jessica, has close to a decade of experience working mainly with early and mid-stage software companies building tools for eCommerce businesses and remote teams.

As always, if you have any feedback or any reading recs, hit reply and let me know. The only thing I love more than reading is getting thoughtful recommendations for what I should read next.

Cheers,
- Jessica and The Remote Work Tribe team

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